CBSE Guess > Papers > Question Papers > Class XII > 2010 > Management of Bank Office

Management of Bank Office 2010 Question Paper For CBSE Class XII Exams

1. How does the study of product Life Cycle help an organization in determining its marketing strategies ? Explain with the help of suitable examples .
2. Explain the importance of channels of distribution in the marketing of products and services.
3. What are "buying motives'? what buying motives can be there for the purchase of

   (i) mobile phone

   (ii) hair shampoo? Explain.

4. What is meant by demand based pricing ? Give examples of situations where demand based pricing is practiced.
5. What role do discounts and allowances play in the marketing of shopping products. Explain with the help of suitable examples. (4 Marks)
6. What are the merits and limitations of advertising? Explain. (4 Marks)
7. Explain any four functions of a retailer. (4 Marks)