Magento is an ecommerce platform built on opensource technology which provides online merchants with a flexible shopping cart system, as well as control over the look, content and functionality of their online store. Magento offers powerful marketing, search engine optimization, and catalogue-management tools. Magento’s ability to scale allows shops with only a few products and simple needs to easily expand to tens of thousands of products and complex custom behaviour without changing platforms. It offers a variety of plug-ins and themes which can easily enhance a customer’s experience. There are a lot of aspects to the online store which need to be configured, and how well that is accomplished is often dependent on business acumen.
o Easy to install and add additional layouts and plug-ins
o Open source technology that offers flexible, scalable ecommerce solutions
o Effective and cost sensitive program
o Allows for various discounts and promotions during check-out
o Provides more than 50 payment gateways
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