Understanding Advertising - Chapter Wise CBSE Solved Question and Answer Based On NCERT
Very Short Q&A:
Q1: How modernisation of media serves useful for us?
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Ans:
It helps media to reach more and more people
Q2: Television has enabled us to think of ourselves as members of larger global world. True/False
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Ans:
Individual answer
Q3: How many people in your neighbourhood uses internet and why?
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Ans:
Individual answer
Q4: Most of the cartoons that we see on television are from _____________ and __________.
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Ans:
Japan and united State
Q5: Why advertisements are keep on repeating in cricket matches flashing on television?
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Ans:
In the hope that we will purchase what is advertised
Q6: How people opposes against government action or plan?
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Ans:
By organizing a public protest, starting a signature campaign, asking the government to rethink its program etc.
Q7: Information given by media should be
True
Fare
Balanced
All of the above
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Ans:
All of the above
Q8: How the cost of advertising on a news channel is decided?
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It varies from Rs 500 to 8000 per 10 seconds depending on the popularity of channel.
Q9: A is very popular news channel and B is less popular than A. Rajat wants to publish an advertisement in A. Why do you think he wants to publish the advertisement in A?
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Ans:
Individual answer
Q10: An independent media means government should control and influence its coverage of news. True / False
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False
Q11: What do you mean by term independent media?
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Ans:
It means no one should tell media what should be included and what should not be included in their news story.
Q12: On television only those programmes are flashed that can attract lot of viewers. True / False
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Ans:
True
Q13: What media is non- independent?
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because of government control, their financial need
Q14: Which news will media flash :
Annual day celebration in a school or annual day celebration in a school where chief guest is a famous politician
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annual day celebration in a school where chief guest is a famous politician
Q15: Name the state where khabar lahriya newspaper is running?
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Uttar Pradesh
Q16: The newspaper khabar lahriya reaches
Farmers
School teacher
Panchayat members and shopkeepers
All of the above
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All of the above
Q17: The media decides what to focus on and in this way they sets agenda. True/False
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True
Q18: What is local media?
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Local media is the media that is run by local groups and is concerned only for the local people.
Q19: Give Examples of local media.
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Ans:
Examples of local media :- 1) Community Radio 2) Documentary Films 3) local newspaper like ‘Khabar Lahriya”
