Senior/ Executive Marketing & PR

Posted on: 17 Mar 2017 06:09 am

BML Munjal University is named after the founder Chairman of the Hero Group, one of the largest industrial conglomerates in India.

Job Description:

Knowledgeable in all aspects of marketing, communications & PR, this is a valued management position responsible for providing a broad range of communications and marketing support to the organization.
The role requires effectively planning, designing, developing and evaluating marketing and communications-related initiatives that support vision and mission of the University The person will advance the universitys reputation through purposeful creative and messaging that is tied to the university\'s brand and the strategic initiatives of the university

Responsibilities:

Develop, execute and evaluate marketing and communications goals, expected outcomes and priorities in collaboration with the senior management and the Admissions team of the University
Managing development of all creative materials for brand to assure correct presentation of the brand, accurate & effective communication of the brands positioning, features and benefits
Development of Marketing Strategy, Brand Management, Activation & Digital Strategy, Mass Media Strategy Segmentation, Market research & NPD etc.
Supervise strategy of integrated marketing and communication
Develop strategy, plan, supporting brand components and measurement approach
Develop and manage universitiys communications to attain or exceed plan.
Hands on experience in charting out integrated marketing/communication strategies and contributing towards enhancing the number of admissions & Brand equity.
Interface with the admissions department, schools and other stakeholders and/or advertising agencies to develop and implement communications programs
Oversee the development, execution and monitoring of integrated communications programs on behalf of the admissions and schools
Evaluate impact on strategic marketing communication planning objectives and strategies
Managing Annual Marketing Budget

Salary: Not Disclosed by Recruiter
Industry:Advertising / PR / MR / Event Management
Functional Area:Marketing , Advertising , MR , PR , Media Planning
Role Category:Marketing
Role:Corporate Communication Executive

Competencies

Strong commitment to goals and vision of the University
Effective building of teams and harmonious working relationships with the admissions team and the schools
Strong commitment to targets
Excellent interpersonal skills
Ability to build relationships at all levels
Result oriented, resourceful and self-starter
An effective administrator
Good time management skills

Contact Detail:

• BML Munjal University, Delhi NCR, Delhi