Posted on: 24 Jul 2014 05:29 am
Manya Education Private Limited (MEPL) was set up in 2002 with the vision to provide the best services
in test preparation and admissions counseling to the Indian student who dreams of studying abroad.
Since then, Manya Group has firmly established itself as the ultimate destination for premium educational
services in India. A definite leader in premium educational services, Manya Group has been instrumental
in successfully guiding its students through some of the most remarkable academic journeys they have
undergone. Since the companys inception in 2002, Manya has now grown to a network of 20 offices spread across New Delhi, Bangalore, Chennai, Kolkata, Hyderabad, Gurgaon and Chandigarh and continues to expand.
MEPL is the Indian partner of The Princeton Review (TPR), the worlds leading test preparation service
provider for GMAT, GRE, SAT, IELTS and TOEFL. TPR, a US based company established in 1981 is
currently a premium global brand with a strong presence in 41 states and 21 countries. TPR has also
recently acquired Penn Foster Education Group Inc., a global leader in career focused distant learning,
thus further adding to its expertise in the knowledge transfer space.
The Princeton Reviews five pronged approach that includes years of experience perfecting strategies
that work, effective course structure, score improvements and guaranteed satisfaction, passionate and
well-trained instructors, and ongoing research and development gives it the leading edge, internationally.
As Princeton Review partners, Manya Group uses the same stringent recruitment processes and training
programs for its staff, course material and delivery mechanism. Manya Groups unique Admission
Counseling division offers expert services at each step of the application process for studying abroad.
Manya Group also partners with several universities helping students make strong applications to the
partner universities and get admitted. Manya Group has a large number of partner universities in all
popular study abroad destinations such as USA, UK, Europe, Canada, Australia, Asia and Singapore.
Our reputation has earned us the privilege of being the preferred content partner of publications such as
Business World and The Times of India in their annual issues on studying abroad and test preparation.
Function : Marketing and Brand Management
Location : Head Office, Okhla, New Delhi
Primary Purpose: Enhance the brand value of Manya and the Princeton Review in Indian study abroad market in a time bond process and add to business progression.
Designing and implementing media / advert plans as per marketing budgets in a time bound manner.
Increase effective mess of the marketing plan by actively capturing and analyzing competitor activity and competitor pricing.
Improvise marketing strategies by analyzing the effectiveness of adverts, media activities, events and all other BTL marketing activities as return on investment.
Add value in business progression decisions by scoping the potential of new markets vis a vis companies revenue growth aspirations.
Increasing the brand awareness and brand recall for Manya and The Princeton Review as a brand by analyzing the creatives and communication effectiveness of the adverts.
Standardize the brand communication on a pan India basis.
Excellent Communications skills.
A creative bent of mind and a proven track record in building brands.
Good presentation skills.
Excellent Data analysis skills.
Should be aware of market research methodologies.
Willing to travel.
Ability to deliver under stretched timelines is mandatory.
Minimum 5 year of Brand Management and market research experience. Should have worked on business data analysis and ROI calculations of marketing activities.
Preference will be given to candidates from education/training industry.
People form FMCG/Retail/Hospitality/Pharma/ Hospitality chains can also be considered.
Salary:Best in industry
Industry:Education / Teaching / Training
Farea:Marketing, Advertising, MR, PR, Media Planning
Education: UG - Any Graduate - Any Specialization
PG - Any Postgraduate - Any Specialization, Post Graduation Not Required
Doctorate - Any Doctorate - Any Specialization, Doctorate Not Required
Please refer to the Job description above
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