Head Marketing & Corporate Communication

Posted on: 23 Jul 2014 08:49 am

Job Description:

Objectives of Job:
To create effective marketing and corporate communication strategies to evangelize the concept to students, school authorities and corporate communities.

Roles and Responsibilities:
Enhance overall brand image and market reputation of businesses, both internally and externally, through various aspects of marketing Internal Communication, External Communication, events, programs, e-marketing etc.
To develop and periodically update company corporate marketing strategy
To identify and evaluate specific channels for marketing promotions
Develop and implement a digital marketing to grow online communities for brands.
Identify and evaluate specific channels that may be used for marketing promotions
Measure the effectiveness of all marketing and communications campaigns
Be the custodian of the brand and Corporate Identity application.
Develop and implement key effective communication principles.
Manage communication and brand governance.
Manage appointed service providers and coordination with agencies for obtaining communication material, branding etc.
Effectively manage allocated project budgets. Additional skills et Proven success in writing professional web and marketing copy, with the ability to produce compelling and optimized copy for brand messaging
Excellent communications skills, with a solid knowledge of English grammar and the ability to present ideas in a clear and concise way, both verbally and in writing.
Highly creative and full of ideas.
High sense of personal responsibility.
Credible, confident and articulate, with good presentation skills. Related industry verticals Related keywords Corporate Marketing
Managing Offline and Online Communications
Initiating and maintaining agency relationships
Managing offline marketing activities- ATL/BTL activities
Strategizing and implementing Marketing and Advertising
strategies and corporate events
Handling Corporate Communication activities of the entire group
Strategizing internal and external communications
Assist in organization\'s website creation
Preparation of Collateral for Sales & Marketing
Assisting the Corporate Sales team and Design Team
Collateral Design, Development, Production and Management
Support for New Product Rollouts
Develop communications plan for new products
Manage development of new collateral (literature, samples, displays)
Assist internal teams in organizing Events, Promotions, Exhibitions, Fairs & Meets through effective marketing activities
Create and deliver press releases, media relations content, case studies, white papers, corporate newsletter content, social media content
Salary:INR 8,00,000 - 12,00,000 P.A. Best in Industry
Role Category:Senior Management
Industry:Education / Teaching / Training
Farea :Marketing, Advertising, MR, PR, Media Planning

Education: UG - Any Graduate - Any Specialization, B.Tech/B.E. - Any Specialization, B.Sc - Any Specialization, B.Com - Commerce
PG - Any Postgraduate - Any Specialization, Post Graduation Not Required
Doctorate - Any Doctorate - Any Specialization, Doctorate Not Required

8-12 years of experience in Marketing & corporate communication activities
Hands on experience in Brand Promotion Strategy Development & Creative Planning/Positioning through ATL and BTL activities
Collateral Design/Development and Presentations
Events & Promotions
Excellent interpersonal and strong oral and written communication skills
Strong Knowledge in Managing External and Internal Communication

Contact Detail:

  • Techtronics Education India Ltd, Gurgaon, Haryana

Related Jobs

Public Relation Officer

Rainbow Preschool International, Thane West

Role: Public Relations Executive Industry Type: Education, Teaching, Training Functional Area: Marketing, Advertising, MR, PR, Media Planning Employment Type: Full Time, Permanent Role Category: Public Relations Education UG : Any Graduate in.
Posted on: 17 Mar 2020 09:56:46am

Product Demonstration Executive

Littledesire, Sector 62, Noida

We are Hiring Female Product Demonstration Executive at Littledesire Product Demonstration Executive is a person who is responsible for going Live on Social Media and demostrating Littledesire Products and generate leads. Job Location - Sector .
Posted on: 11 Dec 2019 12:04:20pm

Marketing Manager/ Executive

Billabong High International School, Noida

Salary: Not Disclosed by Recruiter Industry: Education / Teaching / Training Functional Area: Marketing , Advertising , MR , PR , Media Planning Role Category: Marketing Role: Marketing Manager Employment Type: Permanent Job, Full Time.
Posted on: 13 Mar 2019 01:19:32pm

Marketing Executive at Cuttack

FIITJEE Ltd., Cuttack

Building relationship with schools and correlation to our business goals and positive achievement of the same by promotion of our schemes/Courses/tests and Tracking feedback of schools, principals, etc. Salary: Not Disclosed by Recruiter Industry.
Posted on: 30 Nov 2017 12:52:30pm

Branding Head

Koneru Lakshmaiah Education Foundation, Hyderabad

Website management Content Development, Content Updation, Lead Management, Virtual Tour, Why KLU, Traffic and Optimization. Responsible for Marketing and Admissions of the University. Strategizing and executing Marketing plans to achieve admissi.
Posted on: 24 Nov 2017 07:34:04am

Brand & Marketing Manager

REVA University, Bengaluru

Evolve strategic marketing plans to boost revenue and brand / University image in consultation with relevant Schools / Departments. Salary: Not Disclosed by Recruiter Industry:Education / Teaching / Training Functional Area:Marketing , Advertisi.
Posted on: 08 Nov 2017 01:29:48pm

Urgent Requirement for Business Development Manager Female Only

Aakash Educational Services Pvt Ltd, Chandigarh

Responsible for leading the organizational effort in Business Development and Relationship Management for the assigned Regions Schools in terms of Student Acquisitions, City/State Marketing. Essential Duties and Responsibilities: Developing s.
Posted on: 16 Aug 2017 09:00:13am