Consumer insights enable firms to gather and analyze consumer behavior in order to better design marketing tactics. When compared to traditional shopping center databases, online shopping allows firms to obtain more tailored data about each customer.
Google Analytics, for example, assists organizations in tracking the relevant data and presenting it in an understandable format. A marketer can develop an appropriate marketing strategy using data analytics. A marketer can also provide tailored services to an individual customer in order to boost the customer’s brand loyalty.
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